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Group 2-28
Project Title Low Cost Carriers: How are they changing the dynamics of Singapore’s airline industry?
Synopsis This project aims to
understand the perceptions
of Singaporean consumers on Low Cost
Carriers across different demographic groups
in order to understand how these perceptions,
as well as the business model of the Low Cost
Carriers have enabled them to
continue attracting consumers as opposed
to the Full Service Carriers.
Through this, we were able to gain a better
understanding on the various
factors that result in
change of perceptions and carrier
choices amongst consumers,
and the potential for further growth
in the current market.
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 evaluator to take note
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